It was 1935 and beer
advertising was prohibited. The Labatt Brewing Compagny needed to
grab public attention and save on rail costs. Through the White Motor
Compagny, Labatt's commissioned Alexis deSakhnoffsky, designer of the
1933 Nash, to conceive a tractor-trailer that would both haul huge
loads and serve as a travelling billboard. He designed four
Streamliners, each one better than the last. The 1947 Streamliner's curved
corners and horizontal lines were impressive. The vehicles moved beer
across Ontario until 1955, when Labatt's sold off its Streamliner fleet
and brought an end to an era.
Hank Suderman's White Truck Pictures
Bob Berman's Trucks
